PR trend society and communication

Von Delia Cristina Balaban , Ioan Hosu

Softcover

14,50 €

Beschreibung

In May 2014, the Department of Communication, Public Relations and Advertising of the Faculty for Political, Administrative and Communication Science of the Babeș-Bolyai University in Cluj-Napoca, Romania, organised with the support of the Hanns Seidel Foundation in Germany a new edition of the traditional conference “PR Trend”. We are still using the general title “PR Trend”, even though some of the papers that where subsequently published where in the field of journalism, political communication or advertising, because the title was created at a conference brand in Romania. The present volume is not homogeneous because communication represents a field with multidisciplinary theoretical and methodological approaches. Sociology, psychology, semiotics, philosophy and economy are some of the main preoccupations favored by the authors of the present book. In our point of view, the themes of approach reflect the future tendencies in the field of public relations, advertising and of communication sciences in general. The volume includes a selection of articles from the conference 2009.

Details

Buchdaten

Auflage: 1
Veröffentlichungsdatum: 02.12.2009
Von Delia Cristina Balaban, Ioan Hosu
Sprache: Englisch
Verlag: Hochschulverlag Mittweida

Daten: Softcover

ISBN: 978-3-9812499-3-4
Seiten: 340
Maße und Beschnitt: 14,8 x 21 cm
Gewicht: 486,9g
Produktionszeit: 5 Werktage

Über die Autoren

Delia Cristina Balaban

Ioan Hosu

Mehr über Delia Cristina Balaban

1973 in Medias, Kreis Hermannstadt, Rumänien geboren. Studium der Philosophie an der Babes-Bolyai Universität, Cluj-Napoca, Rumänien,Fakultät für Geschichte und Philosophie. Aufbaustudium der Philosohie an der Babes-Bolyai Universität, Cluj-Napoca, Rumänien, Fakultät für Geschichte und Philosophie. Studentin der Fakultät für Politik- und Verwaltungswissenschaften an der Babes-Bolyai Universität, Cluj-Napoca. November 1999 bis März 2000 Gaststudentin an der Europa Universität Viadrina, Frankfurt (Oder), Fakultät für Kulturwissenschaften. Danach bis Januar 2002 Studentin des interdisziplinären Aufbaustudienganges Master of European Studies (Kultuwissenschaften, Wirtschaftswissenschaften und Rechtswissenschaften), an der Europa-Universität Viadrina, Frankfurt (Oder) mit einem Abschluss als Master of European Studies. Ab April 2000 Doktorandin an der Europa Universität Viadrina, Frankfurt(Oder), Forschungsbereich: Medienwissenschaften, Arbeitstitel der Dissertation: „Die Vermittlung der Politik im rumänischen Fernsehen“, Betreuer Prof. Dr. Eckahrd Höfner (April 2000- Februar 2002 Promotionsstipendiatin der Hanns-Seidel Stiftung, April bis Dezember 2002 CACES Fellow). Ab Februar 2002 wissenschaftliche Mitarbeiterin (preparator) an der UBB Cluj, Fakultät für Politik- und Verwaltungswissenschaften, Deutsche Journalistische Abteilung. Ab Februar 2003 wissenschaftliche Mitarbeiterin (lector) an der UBB Cluj, Fakultät für Politik- und Verwaltungswissenschaften, Deutsche Journalistische Abteilung. Now Working at the Department of Communication, Public Relations and Advertising, Babeş-Bolyai University as a director of the Graduate School Communication, PR and Advertising. Fulbright Visiting Scholar at the University of Georgia, Athens, USA.Research on media, political communication, social media and advertising using both qualitative and quantitative methods. Their current projects are: 'Effects of Ad Disclosure in Influencer marketing'.

Mehr über Ioan Hosu

Babeş-Bolyai University Cluj-Napoca, Romania Department of Communication, Public Relations and Advertising Chair Mar 2012 - Present Disciplines Social Theory Communication and Media Qualitative Social Research Skills and expertise Political Participation Governance Comparative Analysis Social T

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