Going Global, Starting Small: The Rise of the Mini-Multinational
Beschreibung
Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance ...
Forget the image of giant corporations conquering international markets. The mini-multinational is emerging as a powerful force. These smaller companies bypass the traditional path to global dominance, opting for a "think global, act local" approach. They leverage technology and remote talent to establish a presence in multiple countries, often focusing on niche markets. While lacking the size of traditional multinationals, mini-multinationals are agile and adaptable. They can quickly respond to local needs and capitalize on opportunities before larger players catch on. Their success story challenges the one-size-fits-all model of internationalization, demonstrating that global ambitions can start small and scale rapidly
Details
- Auflage: 0
- Veröffentlichungsdatum: 18.05.2024
- Von Jonny
- Sprache: Englisch
- ISBN: 978-3-384-23243-4
- Seiten: 132
- Maße und Beschnitt: 15,5 x 23,4 cm
- Gewicht: 233,6g
- Produktionszeit: 5 Werktage
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